Welcome!
Woah! 2024 is over and 2025 is here! I’m starting another tradition, in addition to watching christmas movies and celebrating, I’m going to try to recap the year in these types of posts. The goal will mostly to provide milestone metrics to compare against, but I’ll try to put some commentary about the year as well!
Metrics
Let’s see what we have. These are the key metrics that I would like to track compared to the same metric in the previous calendar year…
| Total Net Revenue from All Sources | $1205 (USD) | +419% compared to 2023 |
| Direct Community Size | 149 | +110% compared to 2023 |
| Auxiliary Community Size | 879 | +87% compared to 2023 |
| Player Count Estimate | 10,000 | no previous data available |
| Steam Store Impressions | 3,921,616 | +1050% compared to 2023 |
| Steam Store Visits | 223,266 | +672% compared to 2023 |
| Website/Blog Unique Visitors | 2300 | +389% compared to 2023 |
- Total net revenue includes all sources such as game sales, merch sales, publisher payments, contest prizes, etc. This is net revenue, not gross profit or net profit. Things like the steam fee, etsy fee, etsy promoted listing fee have been subtracted already.
- Direct community size is the size of the Discord server combined with mailing list.
- Auxiliary community size is a combination of all the other platform followers such as bluesky, twitter, youtube, steam, etc.
- Player count estimate is my best guess for how many people played all of the games I have on various platforms. With the player estimate, there is some guesswork because not ever platform reports unique users.
Noteworthy Events
- Launched Pixel Fixel on Newgrounds, Steam, Itch, iOS, Android, Coolmathgames
- Launched Charles the Bee on Steam
- Completed 5 game jams, won one.
- Wrote 11 blog posts (including this one)
- Launched 2 pieces of merch
- Created a steam bundle containing all Blue Pin Games (more to come soon!)
Extra Tidbit
Since its the first time I’m doing one of these, I would like to include my Total Net Revenue for all years. Just to give you a picture of the journey so far!
| 2020 | $307 (USD) | - |
| 2021 | $1067 (USD) | +248% |
| 2022 | $351 (USD) | -67% |
| 2023 | $232 (USD) | -34% |
| 2024 | $1205 (USD) | +419% |
| Total | $3162 (USD) | - |
Editorial
If i had to sum up the year for Blue Pin Studio, it was the best year to-date! If i had to sum up the year for myself? It was the most stressful and difficult year I’ve ever gone through. Money problems like never before, moving, relationship ending, a few friendships ending, etc. Hopefully that means 2025 will seem amazing by comparison. I’ll make sure to comment on that as future-me in the 2025 recap.
Remember folks, if you’re having a hard time, its natural to want to recede into the shadows and push people away. Try your best to avoid that and instead lean on people. Most of us has tons of people who want to help. Let them!
I’ll leave you with this amazing fan art i got as a secret santa gift! It has references to most Blue Pin Studio games in it, very cool! :)
