Kickstarter External Goal Estimator
Answer a few quick prompts (one at a time). We’ll estimate your backers and external funding goal using your price tiers, ad spend, and social reach.
Step 1
Formulas:
Estimated Backers = Social Reach × 0.02 + Ad Clicks × 0.0075
Average Pledge = (70×Base + 25×Mid + 5×Premium)/100
External Goal = Estimated Backers × Avg Pledge × 0.9
